Meet Dominica Applegate
I didn't start out as a writer.
I started in behavioral health - sitting across from people in crisis, coordinating care, facilitating groups, and helping families navigate complicated systems. I earned my degree in psychology from the University of Pittsburgh and later completed a master’s degree while working directly with individuals facing mental health, substance use, and developmental challenges
That experience shaped how I write.
For the past 15+ years, I’ve built a professional content practice serving healthcare organizations, SaaS companies, B2B brands, and agencies. My work lives at the intersection of clarity and credibility. I translate complex topics — behavioral health, recovery, compliance, HR strategy, financial transitions, workforce management — into content that real people can understand and trust.
I don’t write fluff.
I don’t write hype.
And I don’t write to fill space.
I write to inform responsibly, rank strategically, and move readers toward thoughtful action.
What Makes My Work Different
Strategic SEO foundation.
Search intent, structure, internal linking logic, and natural keyword placement are built into my process - not added later.
Audience awareness.
Whether I’m writing for executives, families seeking care, HR leaders, or SaaS decision-makers, I focus on clarity, trust, and usability.
Professional reliability.
Agencies and corporate clients value consistency. I deliver clean drafts, respect deadlines, and collaborate well within structured workflows.
Areas of Focus
• Healthcare & behavioral health
• B2B & professional services
• SaaS education content
• SEO blog strategy
• Website and landing page copy
• Research-informed articles
Writing is not just what I do. It’s how I bridge complexity and understanding.
If you’re looking for a writer who brings both real-world behavioral health experience and strategic content expertise to the table, I’d welcome the opportunity to collaborate.
Let’s build content that works and holds up.
Experience Matters
Roles
Senior Content Writer
Applegate Publishing
2010 - Present
Built and scaled a professional content business serving corporate clients across healthcare, HR, finance, and B2B sectors, developing SEO-driven strategies and creating high-impact blogs, web copy, white papers, thought leadership, and educational resources that boost visibility, traffic, authority, and lead generation.
Behavioral Health Specialist
RHA Health Services
2008 - 2011
Provided outreach and care coordination for adults with mental health and substance use disorders, conducting assessments, developing person-centered care plans, managing service transitions, educating members on resources, and collaborating with interdisciplinary teams while maintaining HIPAA-compliant documentation.
Senior Contributing Writer
Contribute weekly articles on mental health, emotional resilience, relationships, and personal growth. My work blends psychology-backed insight with accessible storytelling, helping readers better understand anxiety, attachment patterns, and behavioral change. These articles are structured for SEO while maintaining a warm, human tone that resonates with a broad consumer audience.
Daily Motivation
2023 - Present
Dominica’s writing transformed our healthcare blog—clear, insightful, and engaging every time.
J. Smith
Her SEO expertise boosted our SaaS site traffic and brought measurable results quickly.
M. Lee